So you have a general idea of who your perfect customer is, but are still struggling to reach them. You know your product or service would greatly benefit them, and just need to somehow get the point across. Here’s how.
Post Category: Marketing
There is a vicious cycle that several small businesses fall into. They need advertising to gain customers (and money), but they need money to pay for that advertising. Luckily, online tools are now available. Allowing small businesses to step away from traditional forms of marketing and advertising. In fact, companies that build an online presence often see more reward than those who pay big bucks to target larger, less specific audiences. What can you do to build your professional presence online without breaking the bank? The majority of advice that follows is 100% free.
As a small business owner, you are no doubt aware of the time and effort that goes into a strong social media presence. You see the need for and return on developing engagement with your following, but you have a business to run! You can spend hours on social media without really being sure of the returns it brings. With some planning and the right tools, you can regain a large chunk of your time, all the while figuring out what works and what doesn’t.