So you have a general idea of who your perfect customer is, but are still struggling to reach them. You know your product or service would greatly benefit them, and just need to somehow get the point across. Here’s how.
Post Category: Advertising
How to Build an Online Presence without Blowing Your Budget
There is a vicious cycle that several small businesses fall into. They need advertising to gain customers (and money), but they need money to pay for that advertising. Luckily, online tools are now available. Allowing small businesses to step away from traditional forms of marketing and advertising. In fact, companies that build an online presence often see more reward than those who pay big bucks to target larger, less specific audiences. What can you do to build your professional presence online without breaking the bank? The majority of advice that follows is 100% free.
Are Your Messages Cutting Through the Clutter?
Here’s something to try and wrap your mind around: people who were alive 50 years ago saw fewer ads in their entire lifetime than we do in one year. That’s a statistic from Direct Marketing News Magazine — Published in 1997. And while no one can seem to really uncover the exact statistic, most experts agree that we see a minimum of 3,000 ads per day. If I asked you to write down all of the messages you remember seeing today, odds are you wouldn’t come up with anywhere close to 3,000.