Web Design and Small Business Marketing Blog
So you have a general idea of who your perfect customer is, but are still struggling to reach them. You know your product or service would greatly benefit them, and just need to somehow get the point across. Here’s how.
Optimizing your website is an ongoing process, and includes lots of little ordinary things that, when combined, should work together to give you great results. We know that learning the do’s and don’ts of search engine optimization can be overwhelming. Our advice is to start small. In this article we share our top SEO tips, all simple enough for anyone to implement, but can have a tremendous impact and should render great results.
We’ve all been there.
We’ve all dealt with the pushy salesperson who tried to convince you that you really needed something. They come in all forms; mechanics, landlords, car salesmen, and even doctors. Do these people really care about you, or are they simply trying to milk you for every dollar you’re worth?
Need a little design inspiration? Whether you are about to start and design a brand new website or just need to give an existing site a little refresh, we are here to help! We’ve created 5 kick-ass color palettes for you to use on your next project, along with what makes each one of them so special. So go ahead and scroll through the color schemes below, get those creative wheels turning and let us know what you think!
There is a vicious cycle that several small businesses fall into. They need advertising to gain customers (and money), but they need money to pay for that advertising. Luckily, online tools are now available. Allowing small businesses to step away from traditional forms of marketing and advertising. In fact, companies that build an online presence often see more reward than those who pay big bucks to target larger, less specific audiences. What can you do to build your professional presence online without breaking the bank? The majority of advice that follows is 100% free.
We often get asked where to find free, high quality stock photos for websites. Photography can make a good site look great, so it’s important to select engaging imagery. We’ve put together a list of our five favorite websites for free stock photos. Each has its own strength, and most don’t require attribution in order to use images, which is awesome for making a website look professional while keeping costs low. Check out our list of free, high quality stock photos for websites below!
You may have noticed that your browser now marks certain websites as “not secure”. Why? Are those sites dangerous? Are they compromised? Should you stay off of them? Maybe you’re wondering why your own website is showing the “not secure message”. Why does a website say “not secure”? The reason is actually pretty straight forward. Still, it can be hard to find simple explanations of why certain sites display that message. The goal of this article is to explain that to you in the easiest way possible.
You know you need to get more leads from your site. You need leads to continue growing your business. But you’re not sure exactly how to get them. There’s a right way to approach the process, and a wrong way. In this article, I’m going to cover 12 common website redesign mistakes to avoid.
As a small business owner, you are no doubt aware of the time and effort that goes into a strong social media presence. You see the need for and return on developing engagement with your following, but you have a business to run! You can spend hours on social media without really being sure of the returns it brings. With some planning and the right tools, you can regain a large chunk of your time, all the while figuring out what works and what doesn’t.
Here’s something to try and wrap your mind around: people who were alive 50 years ago saw fewer ads in their entire lifetime than we do in one year. That’s a statistic from Direct Marketing News Magazine — Published in 1997. And while no one can seem to really uncover the exact statistic, most experts agree that we see a minimum of 3,000 ads per day. If I asked you to write down all of the messages you remember seeing today, odds are you wouldn’t come up with anywhere close to 3,000.