So you have a general idea of who your perfect customer is, but are still struggling to reach them. You know your product or service would greatly benefit them, and just need to somehow get the point across. Here’s how.
We’ve all been there.
We’ve all dealt with the pushy salesperson who tried to convince you that you really needed something. They come in all forms; mechanics, landlords, car salesmen, and even doctors. Do these people really care about you, or are they simply trying to milk you for every dollar you’re worth?
There is a vicious cycle that several small businesses fall into. They need advertising to gain customers (and money), but they need money to pay for that advertising. Luckily, online tools are now available. Allowing small businesses to step away from traditional forms of marketing and advertising. In fact, companies that build an online presence often see more reward than those who pay big bucks to target larger, less specific audiences. What can you do to build your professional presence online without breaking the bank? The majority of advice that follows is 100% free.
You may have noticed that your browser now marks certain websites as “not secure”. Why? Are those sites dangerous? Are they compromised? Should you stay off of them? Maybe you’re wondering why your own website is showing the “not secure message”. Why does a website say “not secure”? The reason is actually pretty straight forward. Still, it can be hard to find simple explanations of why certain sites display that message. The goal of this article is to explain that to you in the easiest way possible.
You know you need to get more leads from your site. You need leads to continue growing your business. But you’re not sure exactly how to get them. There’s a right way to approach the process, and a wrong way. In this article, I’m going to cover 12 common website redesign mistakes to avoid.