Giving customers and prospects a way to reach out via your website is non-negotiable. Heck, that’s probably the major reason your business has a website in the first place. But, if you have a contact form on your website, you may be receiving an insane amount of spam messages. These are awful. They’re obnoxious and can make it difficult to recognize real people trying to get in touch with your business. Luckily, there is a way to significantly cut back on the amount of spam messages you’re receiving through your website. It’s called reCAPTCHA.
We were recently working on a website created by another agency when we noticed that the “Secure” lock icon wasn’t displaying in the browser’s URL field. The site definitely had an SSL certificate installed, and was loading over HTTPS. So why wasn’t the “Secure” message showing? Mixed content turned out to be the culprit. As it happens, websites that have SSL certificates installed often do display a mixed content error message. When mixed content errors are present, the “Secure” padlock won’t display. This article will explain why that happens and how to fix it.
So you have a general idea of who your perfect customer is, but are still struggling to reach them. You know your product or service would greatly benefit them, and just need to somehow get the point across. Here’s how.
We’ve all been there.
We’ve all dealt with the pushy salesperson who tried to convince you that you really needed something. They come in all forms; mechanics, landlords, car salesmen, and even doctors. Do these people really care about you, or are they simply trying to milk you for every dollar you’re worth?
There is a vicious cycle that several small businesses fall into. They need advertising to gain customers (and money), but they need money to pay for that advertising. Luckily, online tools are now available. Allowing small businesses to step away from traditional forms of marketing and advertising. In fact, companies that build an online presence often see more reward than those who pay big bucks to target larger, less specific audiences. What can you do to build your professional presence online without breaking the bank? The majority of advice that follows is 100% free.