There is a vicious cycle that several small businesses fall into. They need advertising to gain customers (and money), but they need money to pay for that advertising. Luckily, online tools are now available. Allowing small businesses to step away from traditional forms of marketing and advertising. In fact, companies that build an online presence often see more reward than those who pay big bucks to target larger, less specific audiences. What can you do to build your professional presence online without breaking the bank? The majority of advice that follows is 100% free.
You may have noticed that your browser now marks certain websites as “not secure”. Why? Are those sites dangerous? Are they compromised? Should you stay off of them? Maybe you’re wondering why your own website is showing the “not secure message”. Why does a website say “not secure”? The reason is actually pretty straight forward. Still, it can be hard to find simple explanations of why certain sites display that message. The goal of this article is to explain that to you in the easiest way possible.
You know you need to get more leads from your site. You need leads to continue growing your business. But you’re not sure exactly how to get them. There’s a right way to approach the process, and a wrong way. In this article, I’m going to cover 12 common website redesign mistakes to avoid.
As a small business owner, you are no doubt aware of the time and effort that goes into a strong social media presence. You see the need for and return on developing engagement with your following, but you have a business to run! You can spend hours on social media without really being sure of the returns it brings. With some planning and the right tools, you can regain a large chunk of your time, all the while figuring out what works and what doesn’t.
Here’s something to try and wrap your mind around: people who were alive 50 years ago saw fewer ads in their entire lifetime than we do in one year. That’s a statistic from Direct Marketing News Magazine — Published in 1997. And while no one can seem to really uncover the exact statistic, most experts agree that we see a minimum of 3,000 ads per day. If I asked you to write down all of the messages you remember seeing today, odds are you wouldn’t come up with anywhere close to 3,000.